Hada Labo recently launched new and improved Lifting + Firming Advanced Anti Aging Care for Women above 30. Well this set are definitely going to my mother to try it out. See more at below. Hada Labo is a skin care line researched and developed by Rohto Pharmaceutical Co Japan and The Metholatum Co with a philosophy 'Perfect X Simple'. Hada Labo uses only the purest ingredients that are beneficial to the skin with no unnecessary additives and manufactured under strict pharmaceutical standards. The key ingredients in this new and improved range is the Hydrolyzed Elastin and Hydrolyzed Collagen which helps to improve skin density and also skin visibly tighter (infused with Elasgrow and Fermented Soymilk). They're also upgraded to 4 types of Hyaluronic Acid which helps to deeply hydrates skin from surface to the inner skin layers for significantly soft, smooth and supple skin. It's also act as powerful anti oxidants properties to fight against the damagin