AJI-YA, t he pioneer in halal instant gourmet soup, officially launched its latest product at the Soup-erlicious Party, held at Christine's Bakery, Pavilion Damansara. The highlight of the event was the official product launch, where the emcee invited En Amir, MATRADE Assistant Director for Halal, F&B and Agro-based section, Pn Hasziah Mohd Yazid, MATRADE Deputy Director for Mid-Tier Unit, and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd, is to reveal the AJI-YA soup range in a lively and engaging launching event. This was followed by an inspiring speech by Mr. Leon Goh, who shared the brand ’ s mission to elevate everyday meals with premium-quality halal options. He summed up AJI-YA’s commitment perfectly with the powerful statement, “ Taste speaks louder than words”, a reflection of the brand ’ s dedication to delivering flavour that speaks for itself. AJI-YA Mushroom Soup A rich and savoury s...