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AJI-YA | The House of Instant Gourmet Soup; super delicious & Halal


 AJI-YA, the pioneer in halal instant gourmet soup, officially launched its latest product at the Soup-erlicious Party, held at Christine's Bakery, Pavilion Damansara.

The highlight of the event was the official product launch, where the emcee invited 
En Amir, MATRADE Assistant Director for Halal, F&B and Agro-based section, 
Pn Hasziah Mohd Yazid, MATRADE Deputy Director for Mid-Tier Unit, and 
Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd, 
is to reveal the AJI-YA soup range in a lively and engaging launching event. This was followed by an inspiring speech by Mr. Leon Goh, who shared the brand’s mission to elevate everyday meals with premium-quality halal options. He summed up AJI-YA’s commitment perfectly with the powerful statement, 
“Taste speaks louder than words”, a reflection of the brand’s dedication to delivering flavour that speaks for itself.

AJI-YA Mushroom Soup
A rich and savoury soup delight crafted with mushrooms and aromatic seasonings.

AJI-YA Corn Soup
A corn soup with creamy, sweet, and savoury highlights, perfect for a comforting and satisfying meal.

AJI-YA Veggie Soup
A hearty soup filled with vibrant greens and wholesome, rich flavours.

Available in three tasty flavours - Mushroom, Corn, and Veggie - 
AJI-YA brings gourmet quality to your table in just 2 minutes. Made with 100% real halal ingredients and no added MSG, preservatives, or artificial colouring, it is comfort food made clean and convenient. Perfect for busy days or cozy nights, AJI-YA is your go-to for a quick, wholesome bite. Just add hot water and enjoy, whether you're at the office, at home, or on the move. With AJI-YA, it's gourmet made easy. 

Proudly made in Malaysia, each box contains 3 packages. Lower total sugars are found in Mushroom flavours, while lower total fat is found in Corn and Veggie.


As part of the fun, all guests are invited to join the floor activity, “From Our Bowl to YourbHeart! Soup ’s Better with a Little Love, Stick Yours Here”, by writing a positive note or message about AJI-YA, whether it’s about the rich flavour of the soup or the cozy, comforting vibes it brings, and sticking it on the interactive love note poster. 

Adding a fun twist to the event was the “Snap Your Bowl, Show Your Glow” Photo Contest, where guests captured their most creative soup moments, submitted their entries, and waited in anticipation for the prize announcements. Adding to the excitement, generous sponsorship from Christine’s Bakery brings exclusive cash vouchers as special prizes for our contest winners.

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Location: Malaysia

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